Leveraging our data for stronger client service

The commitment and investment that we make in this area will ultimately result in a better service for our clients. In 2022, we refocused the way in which the business delivers digital solutions and formally established the Digital Transformation team to provide an enhanced focus on building data-driven solutions, primarily for use by our brokers and analysts.

Clarksons has always been at the forefront of providing leading-edge data which goes hand-in-hand with the technology solutions we need to be able to access, harness and act on that data with purpose and efficiency. The establishment of this dedicated team now enables the business to drive forward our technology-led ambition even further.

Through close working relationships with commercial teams, the Digital Transformation team is eagerly developing new solutions aligned to a three-pillar strategy:

• Growth – creating solutions that generate growth for the business by tapping into new commercial opportunities.
• Transparency – strengthening the visibility of relationships between global offices, divisions, external stakeholders and clients. As the business grows, ensuring a futureproof, scalable and integrated solution that meets the business’ needs will be key.
• Efficiency – the ability to act quickly on insight and to share that insight meaningfully with our clients ensures that Clarksons remains the broker of choice. Building on our existing strengths in this area with next-generation automation and feeds into client solutions embeds our relationship further and creates deeper synergies across the Group.

2022 projects included bolstering ways of working across intelligence, fixtures, tonnage and operations, tailored to the nuances of each division but with a shared vision of developing further the correlations between teams. Outside of commercial needs, the Digital Transformation team also maintains a host of internal collaboration and communication tools to ensure effective working by all.

Eli Perpinyal

Head of Digital Transformation